Marketing Design Principles

Our marketing design principles reflect our values and guide our work in key ways:

• They express a point of view that's consistent with Signal Sciences' brand and helps us to create work that's distinctly us.
• They resolve practical and real-world questions around specific design decisions–both today and in the future.

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Confident but not sensational

• We are: clear, focused, and accessible
• We are not: over-designed, loud, or aggressive

Engaging but not playful

• We are: dynamic, approachable, and memorable
• We are not: whimsical, silly, or cheeky

Modern but not trendy

• We are: current, enduring, and sophisticated
• We are not: conservative, followers, or ephemeral