Brand Personality
Our personality is a product of our mission, values, culture, and story. We use these charateristics to help designers and writers produce work that is distinctly us. Our brand personality compliments our voice and tone.
Brand Attributes
Signal Sciences is:
- Confident
- Relatable
- Engaging
- Modern
Binaries
Binaries are a creative take on what makes us unique. Like brand attributes, they help teams produce work that is distinctly us.
We are | We are not |
---|---|
Coworkers | Supervisors |
Informed | Know-it-alls |
Allies | Saviors |
Passionate | Preachy |
Current | Trendy |