Writing tools

Communicating with our customers is a shared responsibility at Signal Sciences. To create consistency and build trust with our audience, we have to set aside our own personal writing style and preferences and standardize on a unified set of principles around voice, tone, grammar, and terminology.

Writing clear, cohesive, on-brand copy is challenging. The standards documented here are meant to help, but there are also free tools available that will help you write better and nail the SigSci voice and tone.

Grammarly

Grammarly is an AI-powered writing assistant that integrates via a Chrome extension and offers a very capable free tier:

https://www.grammarly.com/

Using Grammarly's Tone Detection

One of Grammarly's best features is its Tone Detector. It parses your writing and identifies the tone of your copy.

Signal Sciences' tone exists on a spectrum from expressive (social media, informal channels) to functional (console UI, technical documentation). Here are examples of what that looks like to Grammarly's Tone Detector:

On-Brand

Grammarly Tone - Goals

Here are some examples of Tone Detection to avoid:

Off-Brand

Grammarly Tone - Sad Trombone